CitizenSoldierHandbook.com

Rupert Murdoch is a media mogul, known for his outspoken and candid assessments.  He's been in the newspaper business since the early fifties after taking over his father's newspaper in Australia.     In this article, he talks about the basic business concept of an Owner (i.e., newspaper editors, reports, etc., ) not showing contempt for their customers (i.e., readers) with their bias and contempt.  It's a pretty simple concept that eludes most reporters with their elitist mentality.  If they actually had to run a business (an experience that would benefit most members of Congress), then 

"The complacency stems from having enjoyed a monopoly--and now finding they have to compete for an audience they once took for granted. The condescension that many show their readers is an even bigger problem. It takes no special genius to point out that if you are contemptuous of your customers, you are going to have a hard time getting them to buy your product. Newspapers are no exception." 

And this one...

"It used to be that a handful of editors could decide what was news-and what was not. They acted as sort of demigods. If they ran a story, it became news. If they ignored an event, it never happened. Today editors are losing this power.

 Mr. Murdoch also referred to the nadir of electronic journalism with Rathergate, 60-Minutes last gasp of journalistic credibility, about President Bush's National Guard service which was a complete fraud and debunked by the pajamas media bloggers.  

"Far from celebrating this citizen journalism, the establishment media reacted defensively. During an appearance on Fox News, a CBS executive attacked the bloggers in a statement that will go down in the annals of arrogance. '60 Minutes,' he said, was a professional organization with 'multiple layers of checks and balances.' By contrast, he dismissed the blogger as 'a guy sitting in his living room in his pajamas writing.' But eventually it was the guys sitting in their pajamas who forced Mr. Rather and his producer to resign.